About the event

Leveraging Google Business Profile (formerly Google My Business) ensures your business appears on Google Search and Maps and boosts your online visibility. However, simply having a profile isn't enough. If you want to rank higher in search results and attract more customers, you need to know how to optimize your profile.

In this webinar, our expert presenter will teach you how to create and manage your Google Business Profile. You'll learn how to improve your business descriptions and photos, establish a posting schedule, and respond thoughtfully to customer reviews. Take advantage of this opportunity to maximize your online presence and attract customers in your local community.

Here's what you'll learn:

• Understanding what a Google Business Profile is and which businesses are eligible
• Step-by-step guidance on creating and verifying your business profile through various methods
• How to build a profile for service-area businesses without displaying your physical address
• How to optimize your business information with descriptions, photos, videos, and business attributes
• How to manage your business profile with regular updates, posts, offers, and events
• Reading and responding to customer reviews and messages

Live attendees will receive free business resources and a link to this webinar recording.

Register Here

If you are in the early stages of starting a small business, or if you have started up your business and realized you missed a few things - you have come to the right place.

Join retired attorney Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business. Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics.

Register Here.

Join the Department of Commerce, for our Coffee and Commerce event series! These events are designed to empower the growth of businesses with resources, knowledge and connections. Each session offers entrepreneurs the opportunity to hear from industry leaders and specialists on key topics that will help them start, operate, and grow their businesses in Philadelphia.

This discussion will provide insights on how legal structure impacts every aspect of starting and growing a business. Our speaker, Peter Robau, will break down the various business structure options and provide practice guidance on how to choose the one that best aligns with your goals, risk tolerance, and growth plans.

Topic: Choosing the Best Legal Structure for Your Business

Our Speaker: Peter Robau, Clinical Supervisor and Lecturer, Entrepreneurship Legal Clinic, University of Pennsylvania Carey Law School

Resource Partners

• LA21
• Department of Commerce, Mayor's Business Action Team
• City of Philadelphia, Office of Workforce Solutions
• Department of Revenue
• Department of Licenses and Inspections
• University of Pennsylvania, Entrepreneurship Legal Clinic
• Black Squirrel
• City of Philadelphia, Office of Emergency Management
• Monument Advisory Group