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Media and Policy Environments

Many Philadelphians live in environments that promote poor nutrition and physical inactivity. The media and policy environments can play a critical role in promoting healthier norms, providing people with needed information, and influencing the behavior of consumers.

Our Action Plan
  • Conduct a multi-media educational initiative to decrease sugary drink consumption.
  • Educate consumers about and enforce Philadelphia's Menu Labeling Ordinance.
  • Advance public health goals through the earned media and social media platforms.  
  • Create and implement a media campaign to educate consumers on the links between sodium consumption and heart health.  


2011-12 Achievements
  • Deployed ads on television, radio, public transit, corner stores, and newsstands and via text messaging with over 40 million impressions.
  • Developed www.foodfitphilly.org to provide facts, tips, and resources on cutting back sugary drink consumption.

2011-2012 Annual Report

Resources

 

Find Out More


For more information, visit Food Fit Phillly or call 311.