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Service Design Studio

Collaborating with Philadelphians to design better City policies and services.

What we do

The Service Design Studio is a unit within the Office of the Chief Administrative Officer. We support service improvement efforts at the City of Philadelphia.

As a team of design research and service design practitioners, we believe:

  • Service access is a social justice issue.
  • Design is never neutral.
  • The people closest to a policy or service challenge should inform its design.

We address these beliefs by:

  • Doing fieldwork to understand shared needs, barriers to delivery, and opportunities for improvement.
  • Collaborating with residents and City staff to design policies and services that work for people.
  • Evaluating the effectiveness of our solutions before broad implementation.
  • Championing ethical and data-driven design practices.
  • Teaching colleagues design methods for use in their work.


1401 John F. Kennedy Blvd.
Room 630
Philadelphia, PA 19102


Name Job title Phone #
Liana Dragoman Director of Strategic Design
Arielle McInnis-Simoncelli Content Strategy Fellow
Devika Menon Service Design Strategist
Andrea Ngan Lead Service Design Strategist
Anthony Procik Content Strategy Fellow
Shebani Rao Senior Design Researcher
Danita Reese Lead Service Design Strategist
Veronica Yeung Lead Service Designer
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