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Service Design Studio

Collaborating with Philadelphians to design better City policies and services.

What we do

The Service Design Studio is a unit within the Office of the Chief Administrative Officer. We support service improvement efforts at the City of Philadelphia.

As a team of design research and service design practitioners, we believe:

  • Service access is a social justice issue.
  • Design is never neutral.
  • The people closest to a policy or service challenge should inform its design.

We address these beliefs by:

  • Doing fieldwork to understand shared needs, barriers to delivery, and opportunities for improvement.
  • Collaborating with residents and City staff to design policies and services that work for people.
  • Evaluating the effectiveness of our solutions before broad implementation.
  • Championing ethical and data-driven design practices.
  • Teaching colleagues design methods for use in their work.


1401 John F. Kennedy Blvd.
Room 630
Philadelphia, PA 19102


Name Job title Phone #
Liana Dragoman Director of Strategic Design
Devika Menon Service Design Strategist
Andrea Ngan Service Design Strategist
Shebani Rao Senior Design Researcher
Danita Reese Service Design Strategist
Veronica Yeung Service Designer
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