The City’s first Vision Zero’s educational and awareness campaign “We Meet in the Street” has hit the street! One important part of the City’s Vision Zero Action Plan is education.“We Meet in the Street” serves to educate Philadelphians around dangerous driving behaviors that can lead to serious crashes that result in death. These behaviors make up what Vision Zero is calling the “Safety Six,” and include:
- Failure to yield to pedestrians (drivers are required by Pennsylvania law to yield to pedestrians in crosswalks)
- Reckless or careless driving
- Distracted driving
- Running red lights or stop signs
- Illegal parking (in crosswalks, blocking handicap ramps, on sidewalks, or in bike lanes)
- Driving under the influence
The campaign’s first bus ad has hit the street to educate drivers about the dangers of failing to yield to pedestrians. Did you know that Pennsylvania law requires drivers to yield to pedestrians in crosswalks?
Additional ads for the other Safety Six behaviors listed above will roll out in the future, whether that be on additional bus ads or on transit shelters and social media. The campaign visuals and messaging will be strategically posted around the city to continue to educate the public.
We Meet in the Street is happening at the same time as the Market and JFK Vision Zero Pilot Project. It also involves the enforcement help and outreach of the 9th Police District. As part of the project, police officers are handing out educational palm cards to reinforce the laws in support of safe streets. If the laws are broken, citations will be issued.