1E17
PAY RANGE: EP19
GENERAL DEFINITION
This is full performance web editing work developing the content or editorial plan of an internet or intranet web site in a department. An employee in this class writes, edits, proofreads and develops editorial content for a web site on a daily basis using web application technology and information architecture. Conferring regularly with operational, marketing and information technology managers and staff personnel to update and modify web content and develop long-term editorial plans is a significant aspect of the work. Work includes web writing and editing samples of marketing copy or other extended prose, sitemaps, wireframes and interaction/process diagrams as part of maintaining the editorial content of the web site. Work is performed under the direction of a higher-level information technology manager.
ALLOCATING FACTORS: (The following conditions must be met for a position to be allocated to this class.)
1. The position must be responsible for web editing and developing the editorial content of a departmental web site using web application technology and information architecture.
2. The position must work as part of a department’s web program within a central information technology unit.
TYPICAL EXAMPLES OF WORK (ILLUSTRATIVE ONLY)
Utilizes web application technology and architecture to write, edit and adapt accurate and editorially consistent Web content for a department’s internet and intranet web site and related digital and electronic projects as required; edits, aligns and communicates the department’s identity and branding characteristics as part of the overall web content or editorial plan; collaborates with and guides content specialists in developing customer-friendly web site copy.
Oversees and maintains the efficiency of web page links by performing viewing, testing, monitoring, and reporting functions; utilizes spiders and other reporting software for the purpose of preparing reports for administrative units and academic departments; monitors and prepares reports pertaining to the utilization of the web, web activities, and related trends; designs and writes template pages to be used with Dynamic HTML programming; provides assistance with the creation of complex web pages while incorporating video, audio, and forms into web pages as needed.
Reviews all web content at multiple stages of development for conformance to standards for information architecture, editorial style, and visual design; performs light copyediting for style of material from departmental staff, conducts substantial restructuring and editing of material submitted by other internal stakeholders, performs ongoing reviews of headlines, captions, menu labels, and related materials that require quick turn around; maintains familiarity with writing for search engine optimization.
Manages web content projects, works with internal stakeholders in operations, marketing and information technology to transform web communication objectives into well architected, concisely written, and attractively designed set of web pages.; conduct white boarding sessions with web producers to advise them on information architecture, navigation and visual design issues for their projects.
Works with design consultants to define needs and manage delivery of design deliverables; assures existing standards remain at the forefront of all content development projects, including usability, navigation, interactivity, and visual impact.
Continually reviews web content for freshness and appropriateness, and edits content as appropriate or works with internal stakeholders to coordinate updates.
Reviews functional projects for usability and interaction design; participates in defining usability testing for projects: goals, methodology, prototypes, and related issues.
Conducts research and development regarding information architecture, content, editorial style, and visual design guidelines.
Performs related work as required.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
KNOWLEDGE OF:
· effective writing and knowledge hierarchy for web site
· effective writing and editing using current web application technology and architecture
· writing hierarchy and protocol regarding web editorial content
· computer documentation and technical writing
· web site physical structure and accessibility
· web applications software for the purpose of writing and editing web content
· a wide variety of writing types and styles (business, creative, and promotional)
· distributed content management and a variety of content management tools
· the use and operation of computer operating systems
· current Internet standards, including Web browsers and browser specifications
· current Web servers and computer server operating environments
· web connectivity protocols as well as other protocols and Web services
· web statistics and statistics analysis
· site technical design and graphics as they interface with application functionality
· dynamic Web content
· website content management
· networking technologies, including security and encryption on the Internet, and basic networking concepts
SKILL IN:
· web-related writing and editing
· organizational and project management.
· using various writing types (business, creative, and promotional)
ABILITY TO:
· learn new web editing and content concepts and methodologies
· communicate effectively both orally and in writing
· manage multiple projects and relationships with internal and external customers
· establish effective working relationships with associates, departmental and administrative officials, supervisors, and other data processing personnel
MINIMUM ACCEPTABLE TRAINING AND EXPERIENCE (The following statement represents the minimum training and experience standards which will be used to admit or reject applicants for tests. Applications submitted by candidates for this class will be reviewed based on training and experience requirements as approved on 2/24)
EDUCATION:
Completion of a bachelor's degree program at an accredited college or university with major course work in communications, journalism, English, advertising or a related area.
NOTE: Completion of an industry recognized certification or additional experience may substitute for the education requirement on a year for year basis.
EXPERIENCE:
Two years of experience writing and editing web sites utilizing web technology and architecture.
Any equivalent combination of education and experience determined to be acceptable by the Office of Human Resources which has included the experience.
PHYSICAL AND MEDICAL REQUIREMENTS
Ability to physically perform the duties and to work in the environmental conditions required of a position in this class.
Class Established:
CSC – 1/07
Ad. Board – 5/07
Latest Spec Revision:
CSC – 1/24
Ad. Board – 2/24
JA