CITY OF PHILADELPHIA PERSONNEL DEPARTMENT
PUBLIC RELATIONS OFFICER
This is public information and promotional work at the advanced level. Employees in
this class have overall responsibility for a departmental public relations and public information
program or work in the City's central public information office which has responsibility for
informational and promotional activities for the Mayor's Office and municipal departments and
agencies. Work includes planning promotional programs and preparing and disseminating
informational, publicity and ceremonial materials. Contact with departmental and mass
communications media personnel is a significant aspect of the work. Work is performed under
the direction of a technical or administrative superior.
(The following conditions must be met for a position to be approved for this class.)
- Positions in this class must be located in the Office of the City Representative or have overall responsibility for a departmental public relations program.
- With the exception of the City Representative's Office, allocations to this class will be
limited to one per department.
TYPICAL EXAMPLES OF WORK (ILLUSTRATIVE ONLY)
- Plans, develops, and implements departmental public information and public relations
programs; works with departmental officials to determine public information and public
relations needs; develops overall strategy to address public information and public relations
needs, promote departmental services and enhance customer and community relations.
- Works with departmental officials in gathering and disseminating information about
departmental functions; coordinates the activities of employees engaged in performing research
on departmental functions and activities; prepares, edits, and directs the production and
distribution of informational materials.
- Develops concepts for informational and promotional programs; prepares program
materials such as speeches, texts, scripts, brochures, and activities schedules; develops mailing
lists, oversees the production of press kits, and arranges for print and electronic media coverage
for special events.
- Advises departmental officials regarding public relations programs and the response to
media questions; prepares speeches, news releases and official announcements; arranges press
conferences and radio and television interviews for departmental officials; serves as
spokesperson for the department at media events and community meetings.
- Establishes and maintains liaison with representatives of news media; establishes contacts
with community groups to encourage community participation and develops programs and
strategies to enhance the public's perception of departmental services.
- Prepares news releases, speeches, fact sheets, event rundowns, citations, ceremonial
documents and other informational materials for City departments and agencies; conducts
research and contacts community and civic agencies to gather data required to prepare
- Performs related work as required.
REQUIRED KNOWLEDGES, SKILLS AND ABILITIES
English usage, grammar, rhetoric, punctuation and spelling.
- modern journalistic principles and practices.
- methods and techniques of disseminating information to the public, and of the
facilities and print and electronic media available for such activities.
- public relations principles and practices used in the preparation and dissemination
of informational and promotional materials in all types of media.
- speech writing techniques, including data compilation, research, preparation of
- practices and techniques of writing promotional and informational materials.
- public speaking techniques.
prepare interesting and informative news releases, articles, speeches, bulletins,
reports, scripts and other informational materials.
- evaluate various subject matter materials critically from the standpoint of user
interest, organization of material, context and style.
- formulate strategies to publicize departmental activities, programs and special events.
- plan promotional programs to improve customer and community relations and encourage
community participation in departmental activities
- coordinate the production and dissemination of informational materials.
- represent the department at municipal functions.
- communicate various aspects of departmental operations and services to the
- prepare comprehensive written reports.
- arrange press conferences and radio and television interviews for departmental
- establish and maintain effective working relationships with associates, the public,
local civic and business officials, and representatives of radio and television
media and the press.
MINIMUM ACCEPTABLE TRAINING AND EXPERIENCE (The following statement
represents the minimum training and experience standards which will be used to admit or reject
applicants for tests. Applications submitted by candidates for this class will be reviewed based
on training and experience requirements as approved on 12/91.)
- Completion of a bachelor's degree program at an accredited college or university with
major course work in journalism, communications, marketing, public relations or a related area.
- Two years of experience in print or electronic media news writing, the preparation of
informational material for popular release, or serving as informational representative for a
governmental or private agency.
Or any equivalent combination of education and experience determined to be acceptable
by the Personnel Department that includes the specific experience and possession of a bachelor's
degree as an educational minimum.
- One year of full performance level experience in print or electronic media news writing,
the preparation of informational material for popular release or as informational representative
of a governmental or private agency.
PHYSICAL AND MEDICAL REQUIREMENTS
- Ability to physically perform the duties and to work in the environmental conditions required of a position in this class.
PAY RANGE: EP20
Class Established: 1/1953
Latest Spec. Revision:
CSC - 10/1991 ; Ad Board - 12/1991
END OF JOB CLASS SPECIFICATION - 2J04