PAY RANGE: EP18
PUBLIC RELATIONS SPECIALIST 2
This is public information and promotional work at the full performance level in an operating department or at the City Representatives Office.
Employees in this class prepare and disseminate informational and public relations material. Work includes arranging for the presence of representatives of the news media at departmental exhibits and special events. Contact with departmental and mass communications media personnel is a significant aspect of the work. Work is performed under the direction of a technical superior.
ALLOCATING FACTORS: (The following conditions must be met for a position to be allocated to this class.)
1. Positions in this class must prepare and disseminate public information and promotional material.
TYPICAL EXAMPLES OF WORK (ILLUSTRATIVE ONLY)
Obtains information on current issues affecting non‑English language speaking community; maintains a mailing list of persons active in various language groups; writes and/or translates informational and educational newspaper articles, radio scripts, pamphlets, leaflets, speeches and brochures.
Participates in developing concepts for departmental informational and promotional programs; meets with departmental administrators to discuss possible promotional strategies; formulates strategies to publicize departmental activities, programs and special events using a variety of media; advises departmental administrators in public relations and informational techniques and means to enhance customer and community relations.
Performs research required to prepare promotional and informational materials; prepares news releases, articles for publication in newspapers and magazines, photo captions, bulletins, pamphlets and other materials on objectives, functions and accomplishments of the department.
Designs client surveys and questionnaires to determine client satisfaction and to evaluate services provided by the department.
Arranges for newspaper, television and radio coverage of departmental exhibits and ceremonial functions; coordinates the production and distribution of informational materials with departmental employees and/or contracted firms.
Establishes and maintains liaison with representatives of informational media; provides background and factual material to press, radio and television representatives.
May represent the department at meetings, press conferences, and ceremonial events.
Performs related work as required.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
English usage, grammar, rhetoric, punctuation and spelling
modern journalistic principles and practices
methods and techniques of disseminating information to the public and of the facilities and the print and electronic media available for such activities
public relations principles and practices used in the preparation and dissemination of informational materials in all types of media
speech writing techniques, including data compilation research, and preparation of final drafts
practices and techniques of writing promotional and informational materials
prepare interesting and informative news releases, articles, speeches, bulletins, reports, scripts and other informational material
evaluate various subject matter materials critically from the standpoint of reader interest, organization of material, content, and style
formulate strategies to publicize departmental activities, programs and special events
perform research required to prepare informational materials
design client surveys and questionnaires
coordinate the production and distribution of informational materials
establish and maintain effective working relationships with associates, the public, local civic and business officials, and representatives of radio and television media and the press
speak, read and write fluently in a specified non‑English language and the English language for the Bilingual specialty.
MINIMUM ACCEPTABLE TRAINING AND EXPERIENCE (The following statement represents the minimum training and experience standards which will be used to admit or reject applicants for tests. Applications submitted by candidates for this class will be reviewed based on training and experience requirements as approved on 10/16.)
Completion of a bachelor's degree program at an accredited college or university, with major course work in journalism, communications, marketing, public relations or a related area.
One year of paid experience in communications, creative marketing or public relations work for a governmental or non-profit agency.
One year of experience as a Public Relations Specialist 1.
Any equivalent combination of education and experience determined to be acceptable by the Office of Human Resources which includes the specific experience and possession of a bachelor's degree as an educational minimum.
Sufficient training to be able to read, write and speak effectively in the specified non‑English language required by the job assignment.
PHYSICAL AND MEDICAL REQUIREMENTS
Ability to physically perform the duties and to work in the environmental conditions required of a position in this class.
Class Established 1/53
Spec. Revised: CSC ‑ 10/91; Ad. Board ‑ 12/91
CSC 2/15; Ad. Board 2/15
CSC 8/15; Ad. Board 8/15
Latest Spec. Revision: CSC 9/16; Ad. Board 10/16