- Participates in developing concepts for departmental informational and promotional
programs; meets with departmental administrators to discuss possible promotional strategies;
formulates strategies to publicize departmental activities, programs and special events using a
variety of medias; advises departmental administrators in public relations and informational
techniques and means to enhance customer and community relations.
- Performs research required to prepare promotional and informational materials; prepares
news releases, articles for publication in newspapers and magazines, photo captions, bulletins,
pamphlets and other materials on objectives, functions and accomplishments of the department.
- Designs client surveys and questionnaires to determine client satisfaction and to evaluate
services provided by the department.
- Arranges for newspaper, television and radio coverage of departmental exhibits and
ceremonial functions; coordinates the production and distribution of informational materials with
departmental employees and/or contracted firms.
- Establishes and maintains liaison with representatives of informational media; provides
background and factual material to press, radio and television representatives.
- May represent the department at meetings, press conferences, and ceremonial events.
- Performs related work as required.
REQUIRED KNOWLEDGES, SKILLS AND ABILITIES
- English usage, grammar, rhetoric, punctuation and spelling.
- modern journalistic principles and practices.
- methods and techniques of disseminating information to the public and of the
facilities and the print and electronic media available for such activities.
- public relations principles and practices used in the preparation and dissemination
of informational materials in all types of media.
- speech writing techniques, including data compilation research, and preparation
of final drafts.
- practices and techniques of writing promotional and informational materials.
- prepare interesting and informative news releases, articles, speeches, bulletins,
reports, scripts and other informational material.
- evaluate various subject matter materials critically from the standpoint of reader
interest, organization of material, content, and style.
- formulate strategies to publicize departmental activities, programs and special
- perform research required to prepare informational materials.
- design client surveys and questionnaires.
- coordinate the production and distribution of informational materials.
- establish and maintain effective working relationships with associates, the public,
local civic and business officials, and representatives of radio and television
media and the press.
- speak, read and write fluently in a specified non-English language and the English
language for the Bilingual specialty.
MINIMUM ACCEPTABLE TRAINING AND EXPERIENCE
(The following statement
represents the minimum training and experience standards which will be used to admit or reject
applicants for tests. Applications submitted by candidates for this class will be reviewed based
on training and experience requirements as approved on 12/91.)
- Completion of a bachelor's degree program at an accredited college or university with
major course work in journalism, communications, marketing, public relations or a related area.
- One year of experience in print or electronic media news writing, the preparation of
informational material for popular release, or serving as informational representative for a
governmental or private agency.
Or any equivalent combination of education and experience determined to be acceptable
by the Personnel Department which includes the specific experience and possession of a
bachelor's degree as an educational minimum.
- One year of experience above the trainee level in print or electronic media, news writing,
the preparation of informational material for popular release, or serving as informational
representative of a governmental or private agency.
- Sufficient training to be able to read, write and speak effectively in the specified
non-English language required by the job assignment.
PHYSICAL AND MEDICAL REQUIREMENTS
- Ability to physically perform the duties and to work in the environmental conditions required of a position in this class.
PAY RANGE: EP18
Class Established: 1/1953
Latest Spec. Revision:
CSC - 10/1991 ; Ad Board - 12/1991
END OF JOB CLASS SPECIFICATION - 2J03