CITY OF PHILADELPHIA PERSONNEL DEPARTMENT
PUBLIC RELATIONS SPECIALIST TRAINEE
( Bilingual )
( General )
This is public information and promotional work of a training nature. Employees in this
class learn to prepare promotional and informational materials and participate in planning
promotional programs. Assignments expand in complexity and scope as the employee gains
experience in the work. Work is performed under the supervision of a technical superior.
(The following conditions must be met for a position to be approved for this class.)
- Positions in this class must perform beginning level public information and
TYPICAL EXAMPLES OF WORK (ILLUSTRATIVE ONLY)
- Participates in obtaining information on current issues affecting non-English language
speaking community; maintains a mailing list of persons active in the various language
community groups; writes and/or translates informational and educational newspaper articles,
radio scripts, pamphlets, leaflets, speeches and brochures.
- Receives on-the-job instructions in the techniques of gathering information, writing and
arranging for the publication of newspaper articles, bulletins, pamphlets and other materials on
objectives, functions, and accomplishments of the department; participates with a higher level
informational officer in the planning of informational programs for publicizing departmental
functions utilizing a variety of news media.
- Learns to prepare materials for printing; proofreads galley and page proofs; works with
the printer to obtain material in accordance with specifications.
- Develops techniques for the release of materials to reporters and editors of newspaper
and broadcasting media; learns to work with advisory committees, local, civic and governmental
officials on planning publicity programs and to arrange for the publication of materials.
- Performs related work as required.
REQUIRED KNOWLEDGES, SKILLS AND ABILITIES
- English usage, grammar, rhetoric, punctuation and spelling.
- modern journalistic principles and practices.
- the methods and techniques of disseminating information to the public and of print
and electronic media available for such activities.
- public relations principles and practices.
- prepare interesting and informative news releases, articles, speeches, bulletins,
reports and other informational material.
- evaluate various subject matter materials critically from the standpoint of listener,
viewer or reader interest.
- establish and maintain effective working relationships with associates, the public,
local, civic and business officials, and representatives of the news media.
- speak, read, and write fluently in a specified non-English language and the
English language for the Bilingual specialty.
MINIMUM ACCEPTABLE TRAINING AND EXPERIENCE (The following statement
represents the minimum training and experience standards which will be used to admit or reject
applicants for tests. Applications submitted by candidates for this class will be reviewed based
on training and experience requirements as approved on 12/91.)
- Completion of a bachelor's degree program at an accredited college or university with
major course work in journalism, communications, marketing, public relations or a related area.
- Sufficient training to be able to read, write, and speak effectively in the specified
non-English language required by the job assignment.
PHYSICAL AND MEDICAL REQUIREMENTS
Ability to physically perform the duties and to work in the environmental conditions required of a position in this
PAY RANGE: EP10
CSC - 9/1967 ; Ad Board - 10/1967
Latest Spec. Revision:
CSC - 10/1991 ; Ad Board - 12/1991
END OF JOB CLASS SPECIFICATION - 2J01