HEALTH

Health Promotion

The Division of Health Promotion began in 1950 as the Office of Health Education. At that time, its responsibilities included publication of the Department of Public Health monthly health bulletin and coordination of the annual Public Health Day activities in Philadelphia. The office also provided information to radio, newspaper and other media to promote childhood immunization, the consolidated health centers and air pollution control.

Today, this division works with government, professional and community organizations to develop and provide health promotion information, programs, events and activities for professionals and the general public. Such programs include health fairs, lectures, and the development of task forces to address high priority problems. The division may also distribute health promotion and disease prevention materials by direct mail or door to door distribution. Focus areas for disease prevention include heat-related death, asthma, tobacco control and men's health issues.

The Division of Health Promotion works directly with and actively supports the local chapter of the National Black Leadership Initiative on Cancer (NBLIC) to increase awareness and provide cancer prevention information and activities to Philadelphia's African Americans.

The first National Men's Health and Fitness Conference and Exposition, held in June 1999, was sponsored by the Men's Health Collaborative. The Collaborative was established by the Health Commissioner's Office to combat the poor health status and severity of preventable high mortality rates among Philadelphia's men. It is the first of its kind and scope in the United States. This public/private initiative is comprised of more than 50 health organizations. The Conference and Exposition included free workshops, health screenings, and information as well as the conference seminars and panel discussions.

Asthma is a chronic lung disease that causes breathing problems that can be life threatening. It is a disease that affects an increasing number of persons and is the leading chronic medical cause of absence from school. Despite improvements in treatment, mortality and morbidity (death and illness) from the disease have continued to rise since 1979. In response to this growing problem, the Division of Health Promotion convened the Philadelphia Asthma Task Force in 1996. The Task Force brings together a broad range of leaders in the field of asthma treatment, research and education. The "Asthma Bus" program, currently being developed by the Task Force, will provide asthma educational activities to a large audience. The program will be initially targeted to the Philadelphia schools.